Tuesday, November 30, 2010

NAME THAT "NAME" BRAND

Thought I might offer up a quiz (sorry no prizes) that caught my eye.

Clearly, becoming the “name” brand in any industry sector is a dream for many companies.

Many organisations crave to be the generic name such as Hoover. As a young hack, many a senior reporter or sub editor would issue reminders that people vacuum, not Hoover when it comes to filing copy. But, few of us talk about vacuuming carpets, do we?

In the PR sector, lots of clients want their name in lights right now, if not quicker. The realists – I include my clients here – appreciate that some things take time to be nurtured and developed.

This short quiz – taken from Shortlist magazine www.shortlist.com – was brought to my attention recently, so can you guess what terms have now taken over the name of the following?

1. Adhesive Tape
2. Inline Skate
3. Stand–up Personal Watercraft
4. Ballpoint Pen
5. MP3 Player
6. Correction Fluid
7. Mobile Building
8. Public Address System
9. Artificial Grass

Here are the answers:

1. Adhesive Tape - Sellotape
2. Inline Skate - Rollerblade
3. Stand–up Personal Watercraft - Jet Ski
4. Ballpoint Pen - Biro
5. MP3 Player - iPod
6. Correction Fluid - Tipp-Ex
7. Mobile Building - Portakabin
8. Public Address System - Tannoy
9. Artificial Grass - Astroturf

No 2 puzzled me but I got there in the end. How many did you get - and do you have any other examples?

1 comment:

  1. 8 out of 9. rollerblade got me...things u do when the snow falls..lol

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